Monthly base retainer · modular services · commercial clarity

Modular engagement
for IBO

This proposal is structured to provide IBO with a clear, efficient, and sustainable monthly base, complemented by on-demand modular services. The model separates recurring work from project-based units to preserve brand consistency, digital authority, and budget control without inflating the base retainer.

Commercial headline

“IBO will have a monthly Authority Base retainer of $990 USD, complemented by a Unique Preferred Rate of $450 USD applicable to projects, add-ons, templates, and specific activations.”

The intent behind this structure is to sustain a continuous digital operation with a clear foundation, while reserving special deliverables for discrete, unit-based activations that are easy to scope and approve.

Executive Summary

A simplified structure to protect consistency, digital authority, and budget discipline.

The engagement is divided into two complementary layers: a monthly base retainer for ongoing digital operations and a unique preferred unit rate for projects, campaign setups, and commercial assets that are activated only when required.

          IBO will have a monthly Authority Base retainer of $990 USD, complemented by a Unique Preferred Rate of $450 USD per project, add-on, template, or specific activation.
        

Collaboration Structure

Two complementary components: recurring continuity and modular on-demand activations.

The monthly retainer covers exclusively the recurring work that keeps IBO’s digital ecosystem healthy and consistent. Videos, campaigns, translations, templates, and any special builds are activated separately under a dedicated preferred rate for IBO.

1. Monthly Base Retainer

Authority Base

$990 USD / month

Operational foundation to sustain a consistent, institutional, and executive digital presence.

Included scope

Content and reputation management on LinkedIn & Instagram.
Development of 3 monthly master content pieces.
Content adaptation for Noé, Karen, IBO’s institutional profile, and Instagram.
SEO & Content Engine with 1 monthly article for the corporate blog.
Copywriting and optimization focused on organic authority and SEO positioning.
Preventive web support and infrastructure with basic monthly technical monitoring.
Review of stability, speed, security, and correct operation of the current website.

Primary objective

Maintain a consistent, institutional, and executive digital presence.
Ensure an efficient operational base without overextending the monthly fee.

2. Projects, Add-ons & Templates

Unique Preferred Rate for IBO

$450 USD per unit / activation / template

This preferred rate applies to any modular component that can be clearly defined as an individual deliverable.

Activatable components

Add-on: Monthly Short-Form Video (MP4) — production, editing, and delivery of 1 promotional or content video of up to 30 seconds.
Project A: Website Localization & Translation into Spanish — each defined translation and technical-creative integration treated as a separate unit.
Project B: Modular Commercial Template Kit (Smarter Proposals) — each master modular template considered one individual piece.
Project C: Punctuated Exposure Campaign Setups (Google Ads / Events) — each configured, segmented, and launch-ready activation treated as one unit.

Commercial intent

Make budgeting and forecasting simpler for IBO’s leadership team.
Remove friction when requesting additional pieces, campaigns, or specific commercial assets.

Operational Scope

A clear distinction between recurring scope and extraordinary, one-off deliverables.

Component	Monthly Base Retainer	Unique Preferred Rate
Monthly content for LinkedIn & Instagram	Included — 3 master pieces per month with profile-specific adaptations	Not applicable
Monthly corporate blog article	Included — 1 SEO-driven article per month	Not applicable
Preventive web support & infrastructure	Included — basic monthly technical monitoring	Not applicable
Short-form video production	Not included in base	$450 per unit
Website localization & translation into Spanish	Not included in base	$450 per defined piece
Modular commercial templates	Not included in base	$450 per master template
Punctuated exposure campaign setups	Not included in base	$450 per configured activation
New pages, campaigns & extraordinary deliverables	Outside of recurring scope	Activated and invoiced per unit under the preferred rate

Ecosystem Rules

Clear operating guidelines for delivery, approvals, activation, and term.

All monthly content included under the base retainer will be delivered as a unified batch for review by Karen and Noé.

Up to 2 rounds of revisions are included within a 5-business-day window, in order to protect the execution calendar.

The base retainer does not include new pages, campaigns, audiovisual production, individual commercial templates, or extraordinary deliverables outside the recurring scope.

Modular components are activated as needed and invoiced per unit under IBO’s exclusive preferred rate.

Upon acceptance of this structure, a services agreement will be formalized with a minimum term of 6 months for the base retainer.

A structure designed for continuity, commercial clarity, and real flexibility.

This model allows IBO to preserve a stable institutional baseline while only activating projects and special pieces when the business case is clear. The result is a cleaner, more predictable, and more scalable collaboration for both teams.

Modular engagement for IBO